Market research
the swimming pool market in the context of Italian real estate
The object of the study was the low number of private swimming pools in Italy compared to other countries with similar climatic conditions and wealth per capita. The data used for the initial premise of the research comes from the cadastral land registry at a national level which provides information on 36 million homes, 2.5 million of which have a private garden. This real estate wealth, unique in Europe, located in a very favourable climate zone together with a strong orientation towards property ownership typical of Italian culture does not explain the reasons for such a limited number of pools both in absolute terms (about 130,000 pools) and installed each year. We interviewed a sample of potential customers and owners of swimming pools, asking for their explanations for this disparity. We found the following negative considerations based on standard pools.
The comparative photographic below explains the differences of Biodesign product to the traditional swimming pools.
Maintenance costs
The cost of maintaining a pool depends on the kind of use it is subjected to. The greatest inconvenience for owners of a standard pool is maintenance even during the period of non-use. In contrast, Biodesign can operate for entire seasons in the lake mode with minimal interventions and then be reconverted to a swimming pool when needed without ever degrading the surrounding landscape.
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Very long and invasive construction works
Biodesign creates a new setting in perfect harmony with the landscape and fully integrated with the garden. In fact, Biodesign is always a decorative feature of the garden.
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Difficulty in placing it in the yard
Biodesign pools can be installed very quickly, by a single operator and especially with extremely low construction impact. There is no need for
complex and extremely invasive construction works.
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Aesthetics during the cold season
Biodesign is an all season pool. It is always a decorative feature for the garden even in harsh environments as it is una_ected by freezing temperatures.
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Long waiting times for permits or more taxes
Biodesign is a non-invasive concept based on fully certi_ed technologies intended for the creation of small arti_cial lakes, with no reinforced concrete or environmental pollution. As a result it is much easier to obtain permits and increases in property taxes are less likely.
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Limited Use
Biodesign is designed and furnished as part of the home so as to o_er maximum liveability: seats, beaches, and wellness zones turn your pool into a small garden spa.
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